Kartik Kalaignanam

10 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-0821-3687

Publications

• Regulating Product Recall Compliance in the Digital Age: Evidence from the “Safe Cars Save Lives” Campaign — Journal of Marketing 2022
• Marketing Agility: The Concept, Antecedents, and a Research Agenda — Journal of Marketing 2021
• The Differential Impact of New Product Development “Make/Buy” Choices on Immediate and Future Product Quality: Insights from the Automobile Industry — Journal of Marketing 2017
• Does it Pay to Recall your Product Early? An Empirical Investigation in the Automobile Industry — Journal of Marketing 2017
• The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective — Management Science 2013
• Corporate brand name changes and business restructuring: is the relationship complementary or substitutive? — Journal of the Academy of Marketing Science 2013
• The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry — Journal of Marketing 2013
• Product and environmental social performance: Varying effect on firm performance — Strategic Management Journal 2013
• Offshore outsourcing of customer relationship management: conceptual model and propositions — Journal of the Academy of Marketing Science 2012
• Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships? — Management Science 2007