Katharina Petra Zeugner-Roth

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1202-0266

SKEMA Business School

Publications

• Authentic Brand Ethicality: Conceptualization, Measurement, and Validation in the Fashion Industry — Journal of Business Ethics 2025
• Pride and prejudice: Unraveling and mitigating domestic country bias — Journal of International Business Studies 2022 (name-matched, not ORCID-linked)
• Consumer authenticity seeking: conceptualization, measurement, and contingent effects — Journal of the Academy of Marketing Science 2022