Katherine Du

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5750-8775

Lubar College of Business, University of Wisconsin-Milwaukee, Milwaukee, Wisconsin, USA

Publications

• Authenticity as fact or feeling: A dual-process framework of consumer authenticity judgments — Journal of Consumer Psychology 2026
• APA PsycNet Buy Page — Journal of Applied Psychology 2026 (name-matched, not ORCID-linked)
• Bunch of jerks: How brands can benefit by reappropriating insults — Journal of Consumer Psychology 2025
• The Preference for Spontaneity in Entertainment — Journal of Consumer Research 2023
• Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices — Journal of Marketing 2022
• Penny for Your Preferences: Leveraging Self-Expression to Encourage Small Prosocial Gifts — Journal of Marketing 2021