ZHIHONG KE

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2381-7286

Clemson University, Clemson, SC, USA

Publications

• Magnify Cascades of Electronic Word-of-Mouth (eWOM) on Social Networks: The Roles of User, Product, and Relationship Characteristics — Production and Operations Management 2025
• The Effects of Digitally Delivered Nudges in a Corporate Wellness Program — Journal of the Association for Information Systems 2023 (name-matched, not ORCID-linked)
• Do Online Friends Bring Out the Best in Us? The Effect of Friend Contributions on Online Review Provision — Information Systems Research 2020