Keisha Cutright

14 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2620-4901

Fuqua School of Business, Duke University, Durham, North Carolina, USA

Publications

• Bunch of jerks: How brands can benefit by reappropriating insults — Journal of Consumer Psychology 2025
• From believer to buyer: How brands leverage religious values to connect with consumers — Journal of Consumer Psychology 2025
• No Bandwidth to Self-Gift: How Feeling Constrained Discourages Self-Gifting — Journal of Consumer Research 2023
• The Preference for Spontaneity in Entertainment — Journal of Consumer Research 2023
• Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices — Journal of Marketing 2022
• Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products — Journal of Consumer Research 2022
• In God's Hands: How Reminders of God Dampen the Effectiveness of Fear Appeals — Journal of Marketing Research 2018
• Distinctively Different: Exposure to Multiple Brands in Low-Elaboration Settings — Journal of Consumer Research 2014
• Doing It the Hard Way: How Low Control Drives Preferences for High-Effort Products and Services — Journal of Consumer Research 2014
• Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained — Journal of Marketing Research 2013
• The Beauty of Boundaries: When and Why We Seek Structure in Consumption — Journal of Consumer Research 2012
• When Your World Must Be Defended: Choosing Products to Justify the System — Journal of Consumer Research 2011
• How Asking “Who am I?” Affects what Consumers Buy: The Influence of Self-Discovery on Consumption — Journal of Marketing Research 2011
• Brands: The Opiate of the Nonreligious Masses? — Marketing Science 2011