Keith A. Richards

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9449-0976

Hankamer School of Business, Baylor University , One Bear Place #98007, Waco, TX, 76798, USA

Publications

• Erratum to: RETRACTED ARTICLE: Understanding the interactive effects of service climate and transactional sales climate on service quality and sales performance — Journal of the Academy of Marketing Science 2016
• RETRACTED ARTICLE: Understanding the interactive effects of service climate and transactional sales climate on service quality and sales performance — Journal of the Academy of Marketing Science 2016
• Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy — Journal of Marketing 2010