Kelly Herd

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4466-2482

University of Connecticut, Storrs, Connecticut, USA

Publications

• The mobile giving gap: The negative impact of smartphones on donation behavior — Journal of Consumer Psychology 2025
• Do Backer Affiliations Help or Hurt Crowdfunding Success? — Journal of Marketing 2022
• A Review of Consumer Embarrassment as a Public and Private Emotion — Journal of Consumer Psychology 2019
• Head versus Heart: The Effect of Objective versus Feelings-Based Mental Imagery on New Product Creativity — Journal of Consumer Research 2019
• Wetting the bed at twenty-one: Embarrassment as a private emotion — Journal of Consumer Psychology 2015
• It's the thought (and the Effort) That Counts: How Customizing for others Differs from Customizing for Oneself — Journal of Marketing 2011
• To Each His Own? How Comparisons with Others Influence Consumers’ Evaluations of Their Self-Designed Products — Journal of Consumer Research 2010