Kelly Haws
39 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0003-3207-3717
Vanderbilt University
Publications
- Cementing JM's Impact on the Marketing Ecosystem: Advancing Big Ideas — Journal of Marketing 2026
- Cementing JM’s Impact on the Marketing Ecosystem: Empirical Execution — Journal of Marketing 2026
- Healthy Relationships and Healthy Eating: How Stressful Events and Social Support Affect Indulgence — Journal of Marketing 2026
- It Takes One to Buy but Two to Say Goodbye: Asymmetrical Preference for Others’ Involvement in Product Decisions Across the Customer Journey — Journal of Marketing Research 2026
- Seeing the forest through the trees and on tees: Nature and consumer decision-making — Journal of Consumer Psychology 2025
- Scale use and abuse: Towards best practices in the deployment of scales — Journal of Consumer Psychology 2023
- Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption — Journal of Consumer Research 2022
- Promoting Pi Day: Consumer Response to Special Day-Themed Sales Promotions — Journal of Consumer Psychology 2022
- Consumer Wisdom for Personal Well-Being and the Greater Good: Scale Development and Validation — Journal of Consumer Psychology 2021
- Traveling with Companions: The Social Customer Journey — Journal of Marketing 2021
- Any Size for a Dollar: The Effect of Any-Size-Same-Price Versus Standard Pricing on Beverage Size Choices — Journal of Consumer Psychology 2020
- From Cradle to Grave: How Childhood and Current Environments Impact Consumers’ Subjective Life Expectancy and Decision-Making — Journal of Consumer Research 2020
- Cutting Calories: The Preference for Lower Caloric Density Versus Smaller Quantities Among Restrained and Unrestrained Eaters — Journal of Marketing Research 2020
- Mindful Matching: Ordinal Versus Nominal Attributes — Journal of Marketing Research 2020
- The Aggregated Extremes Effect: Not All Routes to “Balanced” Bundles are Equally Appealing — Journal of Consumer Psychology 2020
- That’s Not So Bad, I’ll Eat More! Backfire Effects of Calories-per-Serving Information on Snack Consumption — Journal of Marketing 2019
- The Primacy of “What” over “How Much”: How Type and Quantity Shape Healthiness Perceptions of Food Portions — Management Science 2019
- Parenting Motivation and Consumer Decision-Making — Journal of Consumer Research 2019
- The satiating effect of pricing: The influence of price on enjoyment over time — Journal of Consumer Psychology 2017
- Healthy Diets Make Empty Wallets: The Healthy = Expensive Intuition — Journal of Consumer Research 2017
- Sounds Big: The Effects of Acoustic Pitch on Product Perceptions — Journal of Marketing Research 2017
- Exploring the Relationship between Varieties of Variety and Weight Loss: When more Variety can Help People Lose Weight — Journal of Marketing Research 2017
- Haunts or helps from the past: Understanding the effect of recall on current self-control† — Journal of Consumer Psychology 2016
- Should Firms Use Small Financial Benefits to Express Appreciation to Consumers? Understanding and Avoiding Trivialization Effects — Journal of Marketing 2015
- Vice-Virtue Bundles — Management Science 2015
- Lucky Loyalty: The Effect of Consumer Effort on Predictions of Randomly Determined Marketing Outcomes — Journal of Consumer Research 2014
- (Im)moral Support: The Social Outcomes of Parallel Self-Control Decisions — Journal of Consumer Research 2014
- Seeing the world through GREEN-tinted glasses: Green consumption values and responses to environmentally friendly products† — Journal of Consumer Psychology 2014
- Healthy Satiation: The Role of Decreasing Desire in Effective Self-Control — Journal of Consumer Research 2013
- Same destination, different paths: When and how does observing others' choices and reasoning alter confidence in our own choices? — Journal of Consumer Psychology 2013
- When Value Trumps Health in a Supersized World — Journal of Marketing 2013
- Keeping it all without being buried alive: Understanding product retention tendency† — Journal of Consumer Psychology 2012
- How low spending control harms consumers — Journal of the Academy of Marketing Science 2012
- Consumer spending self-control effectiveness and outcome elaboration prompts — Journal of the Academy of Marketing Science 2012
- Helpful Hopefulness: The Effect of Future Positive Emotions on Consumption — Journal of Consumer Research 2011
- An Assessment of Chronic Regulatory Focus Measures — Journal of Marketing Research 2010
- Lines in the Sand: The Role of Motivated Categorization in the Pursuit of Self-Control Goals — Journal of Consumer Research 2009
- Seize the Day! Encouraging Indulgence for the Hyperopic Consumer — Journal of Consumer Research 2008
- Dynamic Pricing and Consumer Fairness Perceptions — Journal of Consumer Research 2006