Kenneth C. Wilbur

15 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1227-8750

Publications

• Editorial: Next Steps forFrontiers in Marketing Science — Marketing Science 2022
• How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift — Marketing Science 2022
• Inefficiencies in Digital Advertising Markets — Journal of Marketing 2021
• Temporal Distance and Price Responsiveness: Empirical Investigation of the Cruise Industry — Management Science 2020
• Lead Offer Spillovers — Marketing Science 2019
• Immediate Responses of Online Brand Search and Price Search to TV Ads — Journal of Marketing 2019
• Dynamic Quality Ladder Model Predictions in Nonrandom Holdout Samples — Management Science 2018
• Television Advertising and Online Shopping — Marketing Science 2015
• Should Ad Spending Increase or Decrease before a Recall Announcement? The Marketing–Finance Interface in Product-Harm Crisis Management — Journal of Marketing 2015
• Price Advertising by Manufacturers and Dealers — Management Science 2014
• Television Advertising and Online Search — Management Science 2014
• Correcting Audience Externalities in Television Advertising — Marketing Science 2013
• Hybrid Advertising Auctions — Marketing Science 2011
• Click Fraud — Marketing Science 2009
• A Two-Sided, Empirical Model of Television Advertising and Viewing Markets — Marketing Science 2008