Kent Grayson

13 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3310-6082

Kellogg School of Management, Northwestern University, Evanston, Illinois, USA

Publications

• The role of original process in creating product essence and authenticity — Journal of Consumer Psychology 2022
• Beyond Skepticism: Can Accessing Persuasion Knowledge Bolster Credibility? — Journal of Consumer Research 2017
• Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims — Journal of Marketing Research 2016
• Authority Relinquishment in Agency Relationships — Journal of Marketing 2016
• Is Firm Trust Essential in a Trusted Environment? how Trust in the Business Context Influences Customers — Journal of Marketing Research 2008
• Friendship versus Business in Marketing Relationships — Journal of Marketing 2007
• Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings — Journal of Consumer Research 2004
• Indexicality and the Verification Function of Irreplaceable Possessions: A Semiotic Analysis — Journal of Consumer Research 2000
• Interrater Reliability — Journal of Consumer Psychology 2000
• Continuous and Discrete Variables — Journal of Consumer Psychology 2000 (name-matched, not ORCID-linked)
• The Dark Side of Long-Term Relationships in Marketing Services — Journal of Marketing Research 1999
• Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus — Journal of Consumer Research 1995
• Distinguishing Service Quality and Customer Satisfaction: The Voice of the Consumer — Journal of Consumer Psychology 1994