Khim-Yong Goh

12 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-9291-2386

School of Computing, National University of Singapore, Singapore, Singapore

Publications

• Can Social Technologies Drive Purchases in E-Commerce Live Streaming? An Empirical Study of Broadcasters’ Cognitive and Affective Social Call-to-Actions — Production and Operations Management 2025
• Strategic Content Generation and Monetization in Financial Social Media — Information Systems Research 2025
• Are You What You Tweet? The Impact of Sentiment on Digital News Consumption and Social Media Sharing — Information Systems Research 2023
• An Empirical Analysis of Intellectual Property Rights Sharing in Software Development Outsourcing1 — Management Information Systems Quarterly 2017
• The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability1 — Management Information Systems Quarterly 2017
• Stated Choice Analysis of Conditional Purchase and Information Cue Effects in Online Group Purchase — Journal of the Association for Information Systems 2015
• Privacy and Marketing Externalities: Evidence from Do Not Call — Management Science 2015
• Engaging Consumers with Advergames: An Experimental Evaluation of Interactivity, Fit and Expectancy — Journal of the Association for Information Systems 2014
• Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content — Information Systems Research 2013
• Newspaper Reports and Consumer Choice: Evidence from the Do Not Call Registry — Management Science 2011
• The Effect of Banner Advertising on Internet Purchasing — Journal of Marketing Research 2006
• Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models — Management Science 2005