Khoi Vo

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-6000-2628

Publications

• Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics — Journal of Marketing Research 2024
• Relative Effectiveness of Print and Digital Advertising: A Memory Perspective — Journal of Marketing Research 2021
• Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling — Journal of Marketing Research 2015