Kineta Hung

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9957-2903

School of Communication, Hong Kong Baptist University

Publications

• When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides — Journal of Marketing 2008
• Glocal understandings: female readers’ perceptions of the new woman in Chinese advertising — Journal of International Business Studies 2007
• A social institutional approach to identifying generation cohorts in China with a comparison with American consumers — Journal of International Business Studies 2007