Kinshuk Jerath
28 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0003-0732-5863
Columbia Business School, Columbia University, New York, New York 10027
Publications
- The Nonlinear Impact of Promised Delivery Time on Online Purchasing — Manufacturing & Service Operations Management 2026
- The Impact of “Retail Media” on Online Marketplaces: Insights from a Field Experiment — Information Systems Research 2025
- Consumer Search and Product Returns — Marketing Science 2025
- Comment on “Salesforce Compensation with Inventory Considerations”: A Rejoinder — Management Science 2024
- Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey — Journal of Marketing Research 2023
- Negative Advertising and Competitive Positioning — Management Science 2023
- Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising — Marketing Science 2022
- Inefficiencies in Digital Advertising Markets — Journal of Marketing 2021
- Consumer Rational (In)Attention to Favorable and Unfavorable Product Information, and Firm Information Design — Journal of Marketing Research 2021
- Multiperiod Contracting and Salesperson Effort Profiles: The Optimality of “Hockey Stick,” “Giving Up,” and “Resting on Laurels” — Journal of Marketing Research 2020
- Salesforce Contracting Under Uncertain Demand and Supply: Double Moral Hazard and Optimality of Smooth Contracts — Marketing Science 2019
- Exclusive Placement in Online Advertising — Marketing Science 2018
- Product Quality in a Distribution Channel with Inventory Risk — Marketing Science 2017
- Technical Note—Impact of Inventory on Quota-Bonus Contracts with Rent Sharing — Operations Research 2016
- A Model of Unorganized and Organized Retailing in Emerging Economies — Marketing Science 2016
- Keyword Management Costs and “Broad Match” in Sponsored Search Advertising — Marketing Science 2016
- Agency Selling or Reselling? Channel Structures in Electronic Retailing — Management Science 2016
- An Information Stock Model of Customer Behavior in Multichannel Customer Support Services — Manufacturing & Service Operations Management 2015
- Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity — Journal of Marketing Research 2014
- Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising — Marketing Science 2014
- Salesforce Compensation with Inventory Considerations — Management Science 2013
- The Emergence of Opinion Leaders in a Networked Online Community: A Dyadic Model with Time Dynamics and a Heuristic for Fast Estimation — Management Science 2013
- A “Position Paradox” in Sponsored Search Auctions — Marketing Science 2011
- Cross-Market Discounts — Marketing Science 2011
- New Perspectives on Customer “Death” Using a Generalization of the Pareto/NBD Model — Marketing Science 2011
- Firm Strategies in the “Mid Tail” of Platform-Based Retailing — Marketing Science 2011
- Revenue Management with Strategic Customers: Last-Minute Selling and Opaque Selling — Management Science 2010
- Store within a Store — Journal of Marketing Research 2010