Kirk Wakefield

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2012-6180

Department of Marketing, Hankamer School of Business, Baylor University, PO Box 98007, Waco, TX, 76798, USA

Publications

• How consumer shopping orientation influences perceived crowding, excitement, and stress at the mall — Journal of the Academy of Marketing Science 2012
• Planning to Make Unplanned Purchases? The Role of In-Store Slack in Budget Deviation — Journal of Consumer Research 2010
• Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior — Journal of Marketing 2010
• Can A Retail Web Site be Social? — Journal of Marketing 2007