Kirthi Kalyanam

10 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-4305-2014

Santa Clara University, Santa Clara, California 95053

Publications

• The Impact of App Crashes on Consumer Engagement — Journal of Marketing 2025
• Long Lags and Large Returns: Experimental Evidence from Advertising to Businesses — Management Science 2025
• An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing — Journal of Marketing Research 2019
• Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach — Marketing Science 2015
• Deconstructing Each Item’s Category Contribution — Marketing Science 2007
• The e-marketing mix: A contribution of the e-tailing wars — Journal of the Academy of Marketing Science 2002
• Estimating Irregular Pricing Effects: A Stochastic Spline Regression Approach — Journal of Marketing Research 1998
• Incorporating Demographic Variables in Brand Choice Models: An Indivisible Alternatives Framework — Marketing Science 1997
• A Bayesian Approach for Estimating Target Market Potential with Limited Geodemographic Information — Journal of Marketing Research 1996
• Pricing Decisions Under Demand Uncertainty: A Bayesian Mixture Model Approach — Marketing Science 1996