ko de ruyter
26 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0002-1391-697X
Publications
- Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication — Journal of Marketing 2026 (name-matched, not ORCID-linked)
- “We could be heroes”: Reflections on reimagining marketing strategies for a better world — Journal of the Academy of Marketing Science 2025
- The future of digital technologies in marketing: A conceptual framework and an overview — Journal of the Academy of Marketing Science 2022
- Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces — Journal of Marketing 2022
- Reimagining marketing strategy: driving the debate on grand challenges — Journal of the Academy of Marketing Science 2022
- How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions — Journal of the Academy of Marketing Science 2021
- Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews — Journal of the Academy of Marketing Science 2020 (name-matched, not ORCID-linked)
- Seeing eye to eye: social augmented reality and shared decision making in the marketplace — Journal of the Academy of Marketing Science 2020
- Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages — Journal of Consumer Research 2019 (name-matched, not ORCID-linked)
- The emotional review–reward effect: how do reviews increase impulsivity? — Journal of the Academy of Marketing Science 2018 (name-matched, not ORCID-linked)
- Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences — Journal of the Academy of Marketing Science 2017
- Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media — Journal of Consumer Research 2017
- Untangling a Web of Lies: Exploring Automated Detection of Deception in Computer-Mediated Communication — Journal of Management Information Systems 2016
- Making SENS: exploring the antecedents and impact of store environmental stewardship climate — Journal of the Academy of Marketing Science 2016
- Regulatory fit: A meta-analytic synthesis† — Journal of Consumer Psychology 2014
- The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation — Journal of Consumer Research 2014
- More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates — Journal of Marketing 2013
- Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement When Shaping Frontline Employee Behavior? — Journal of Marketing 2012
- Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting — Journal of the Academy of Marketing Science 2010 (name-matched, not ORCID-linked)
- Antecedents and consequences of environmental stewardship in boundary-spanning B2B teams — Journal of the Academy of Marketing Science 2009 (name-matched, not ORCID-linked)
- Social Capital Production in a Virtual P3 Community — Journal of Consumer Research 2008 (name-matched, not ORCID-linked)
- Linking employee confidence to performance: A study of self-managing service teams — Journal of the Academy of Marketing Science 2006 (name-matched, not ORCID-linked)
- Antecedents and Consequences of Group Potency: A Study of Self-Managing Service Teams — Management Science 2005 (name-matched, not ORCID-linked)
- Service Climate in Self-Managing Teams: Mapping the Linkage of Team Member Perceptions and Service Performance Outcomes in a Business-to-Business Setting — Journal of Management Studies 2005 (name-matched, not ORCID-linked)
- Knowledge Stocks and Information Flows in New Product Development* — Journal of Management Studies 2004 (name-matched, not ORCID-linked)
- Determinants of a Relational Exchange Orientation in the Marketing-Manufacturing Interface: an Empirical Investigation — Journal of Management Studies 2000 (name-matched, not ORCID-linked)