Kristina Wittkowski

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-0438-8324

Publications

• Sharing-Dominant Logic? Quantifying the Association between Consumer Intelligence and Choice of Social Access Modes — Journal of Consumer Research 2019
• Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention — Journal of Marketing 2018
• The dark side of customer co-creation: exploring the consequences of failed co-created services — Journal of the Academy of Marketing Science 2015