Kristopher Keller

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-6794-508X

The University of North Carolina at Chapel Hill Kenan-Flagler Business School

Publications

• Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes — Journal of Marketing 2026
• Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing? — Marketing Science 2025
• Soda Taxes and Marketing Conduct — Journal of Marketing Research 2024
• A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category — Journal of Marketing 2023
• Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand — Journal of Marketing Research 2020
• Let Your Banner Wave? Antecedents and Performance Implications of Retailers’ Private-Label Branding Strategies — Journal of Marketing 2016