Kwanho Suk

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-4438-4811

School of Business, Korea University, BM509, Business Main Building, 145 Anam-ro, Seongbuk-gu, 02841, Seoul, Republic of Korea

Publications

• The 1-in-X effect in perceptions of risk likelihood differences — Organizational Behavior and Human Decision Processes 2022
• Consumer preference for pay-per-use service tariffs: the roles of mental accounting — Journal of the Academy of Marketing Science 2022
• The Devil Is in the Specificity — Psychological Science 2013
• The Influence of Price Presentation Order on Consumer Choice — Journal of Marketing Research 2012
• The moderating role of decision task goals in attribute weight convergence — Organizational Behavior and Human Decision Processes 2012
• The Effect of Reference Point Diagnosticity on Attractiveness and Intentions Ratings — Journal of Marketing Research 2010
• Disambiguating the Role of Ambiguity in Perceptual Assimilation and Contrast Effects — Journal of Consumer Research 2010