Lakshman Krishnamurthi

24 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0004-8502-5932

Northwestern University

Publications

• Abundance from Abroad: Migrant Income and Long-Run Economic Development — American Economic Review 2026
• High-Energy Ad Content: A Large-Scale Investigation of TV Commercials — Journal of Marketing Research 2022
• How Does Adoption of the Outlet Channel Impact Customers’ Spending in the Retail Stores: Conflict or Synergy? — Management Science 2016
• Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance — Marketing Science 2014
• Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis — Marketing Science 2012
• Channel Pass-Through of Trade Promotions — Marketing Science 2010
• Customizing Promotions in Online Stores — Marketing Science 2004
• The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis — Journal of Marketing Research 1999
• Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers — Journal of Marketing Research 1998
• A Comparative Analysis of Reference Price Models — Journal of Consumer Research 1997
• Measuring the Dynamic Effects of Promotions on Brand Choice — Journal of Marketing Research 1996
• Equity Estimation and Assessing Market Response: A Rejoinder — Journal of Marketing Research 1995
• Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model — Marketing Science 1994
• Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions — Journal of Consumer Research 1992
• A Probit Model of Choice Dynamics — Marketing Science 1992
• Response Function Estimation Using the Equity Estimator — Journal of Marketing Research 1991
• Correction — Journal of Marketing Research 1991
• An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity — Marketing Science 1991
• A Model of Brand Choice and Purchase Quantity Price Sensitivities — Marketing Science 1988
• The Equity Estimator for Marketing Research — Marketing Science 1987
• Intervention Analysis of a Field Experiment to Assess the Buildup Effect of Advertising — Journal of Marketing Research 1986
• The Effect of Advertising on Consumer Price Sensitivity — Journal of Marketing Research 1985
• The Salience of Relevant Others and Its Effect on Individual and Joint Preferences: An Experimental Investigation — Journal of Consumer Research 1983
• Comparing Derived Importance Weights Across Attributes — Journal of Consumer Research 1982