Lars Bergkvist

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4271-9182

Zayed University, P.O. Box 144534, Abu Dhabi, United Arab Emirates

Publications

• The dynamic nature of marketing constructs — Journal of the Academy of Marketing Science 2021
• The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs — Journal of Marketing Research 2007