Lauren Grewal

11 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-4644-8815

Dartmouth College

Publications

• How Frontline Employees’ Relational Communication in Online Service Interactions Drives Customer Satisfaction — Production and Operations Management 2026
• Online Venting: The Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review Value — Journal of Marketing Research 2026
• Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes — Journal of Marketing Research 2025
• Delivering affordable clean energy to consumers — Journal of the Academy of Marketing Science 2024
• Hidden Barriers to Marketplace Disability Accessibility: An Empirical Analysis of the Role of Perceived Trade-Offs — Journal of Consumer Research 2024
• Complaint De-Escalation Strategies on Social Media — Journal of Marketing 2023
• Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products — Journal of Consumer Research 2022
• The future of social media in marketing — Journal of the Academy of Marketing Science 2020
• The Self-Perception Connection: Why Consumers Devalue Unattractive Produce — Journal of Marketing 2019
• In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions — Journal of Marketing Research 2019
• When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest — Journal of Marketing Research 2019