Lauren Labrecque

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-3914-6707

University of Rhode Island

Publications

• Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy — Journal of Marketing 2025
• The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications — Journal of Marketing Research 2024
• Effects of Sequential Sensory Cues on Food Taste Perception: Cross-Modal Interplay Between Visual and Olfactory Stimuli — Journal of Consumer Psychology 2021
• Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products — Journal of Marketing 2014
• Exciting red and competent blue: the importance of color in marketing — Journal of the Academy of Marketing Science 2012