Lawrence Marks

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1120-9526

Kent State University, Kent, USA

Publications

• The perception of kosher as a third party certification claim in advertising for familiar and unfamiliar brands — Journal of the Academy of Marketing Science 1991
• An empirical investigation of a general theory of marketing ethics — Journal of the Academy of Marketing Science 1990
• An examination into the effectiveness of two-sided comparative price appeals — Journal of the Academy of Marketing Science 1988
• The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers’ Belief Strength, Belief Confidence, and Attitudes — Journal of Marketing Research 1988
• Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model — Journal of Marketing Research 1986