Lei Su

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7743-3520

City University of Hong Kong

Publications

• “Want” versus “Need”: How Linguistic Framing Influences Responses to Crowdfunding Appeals — Journal of Consumer Research 2024
• The influence of event-time (vs. clock-time) scheduling style on satiation — Journal of Consumer Psychology 2023
• Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking — Journal of Marketing Research 2023
• How Life-Role Transitions Shape Consumer Responses to Brand Extensions — Journal of Marketing Research 2021
• When Less Is More: How Mindset Influences Consumers’ Responses to Products with Reduced Negative Attributes — Journal of Marketing 2020
• Filling an Empty Self: The Impact of Social Exclusion on Consumer Preference for Visual Density — Journal of Consumer Research 2019
• Social Exclusion and Consumer Switching Behavior: A Control Restoration Mechanism — Journal of Consumer Research 2017
• Strategy compatibility: The time versus money effect on product evaluation strategies† — Journal of Consumer Psychology 2014