Leigh McAlister

36 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1661-4384

McCombs School of Business, The University of Texas at Austin, Austin, TX, USA

Publications

• Enhancing customer engagement: Exploration and introduction to the special section — Journal of the Academy of Marketing Science 2025
• A taxonomy of marketing organizations — Journal of the Academy of Marketing Science 2023
• A customer portfolio management model that relates company’s marketing to its long-term survival — Journal of the Academy of Marketing Science 2021
• Advertising Effectiveness: The Moderating Effect of Firm Strategy — Journal of Marketing Research 2016
• Rigor versus method imperialism — Journal of the Academy of Marketing Science 2016
• The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk — Marketing Science 2015
• Help or hinder? When recommendation signage expands consideration sets and heightens decision difficulty† — Journal of Consumer Psychology 2013
• A Dynamic Model of the Effect of Online Communications on Firm Sales — Marketing Science 2011
• Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Sales Force, Contingent on Spending Level for Advertising — Journal of Marketing 2011
• Sophistication in Research in Marketing — Journal of Marketing 2011
• Commentary—Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through — Marketing Science 2011
• Comment—Cross-Brand Pass-Through: Fact or Artifact? — Marketing Science 2007
• Advertising, Research and Development, and Systematic Risk of the Firm — Journal of Marketing 2007
• Customer Metrics and Their Impact on Financial Performance — Marketing Science 2006
• Introduction to the Marketing Science Institute Special Section on Academic and Practitioner Collaborative Research — Journal of Marketing Research 2006
• Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Characteristics — Journal of Marketing Research 2006
• The Short- and Long-Term Impact of an Assortment Reduction on Category Sales — Journal of Marketing Research 2006
• A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface — Journal of Marketing Research 2006
• The Role of Relational Embeddedness in Retail Buyers' Selection of New Products — Journal of Marketing Research 2006
• Optimal Pricing Strategies for an Automotive Aftermarket Retailer — Journal of Marketing Research 2006
• Can “Low-Fat” Nutrition Labels Lead to Obesity? — Journal of Marketing Research 2006
• Brands and Branding: Research Findings and Future Priorities — Marketing Science 2006
• Guest Editorial: MSI — Marketing Science 2006
• Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure — Journal of Marketing 2005
• Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction — Journal of Marketing Research 1998
• Do Coupon Expiration Dates Affect Consumer Behavior? — Journal of Marketing Research 1994
• A Retailer Promotion Policy Model Considering Promotion Signal Sensitivity — Marketing Science 1993
• Market Share Response When Consumers Seek Variety — Journal of Marketing Research 1992
• Promotion Has a Negative Effect on Brand Evaluations—Or Does It? Additional Disconfirming Evidence — Journal of Marketing Research 1992
• An Elimination by Aspects Model of Consumer Response to Promotion Calibrated on UPC Scanner Data — Journal of Marketing Research 1990
• Promotion Signal: Proxy for a Price Cut? — Journal of Consumer Research 1990
• Power and Goal Setting in Channel Negotiations — Journal of Marketing Research 1986
• Using a Variety-Seeking Model to Identify Substitute and Complementary Relationships among Competing Products — Journal of Marketing Research 1985
• A Dynamic Attribute Satiation Model of Variety-Seeking Behavior — Journal of Consumer Research 1982
• Variety Seeking Behavior: An Interdisciplinary Review — Journal of Consumer Research 1982
• Choosing Multiple Items from a Product Class — Journal of Consumer Research 1979