Leinan Zhang

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8139-8203

Publications

• Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers’ support decisions — Journal of the Academy of Marketing Science 2019
• A taxonomy of control mechanisms and effects on channel cooperation in China — Journal of the Academy of Marketing Science 2011