Leonard M. Lodish
25 catalog papers. Name-matched publications do not establish a verified researcher identity.
The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104
Publications
- Traditional and IS-Enabled Customer Acquisition on the Internet — Management Science 2012
- Commentary—When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness — Marketing Science 2011
- Another Reason Academics and Practitioners Should Communicate More — Journal of Marketing Research 2007
- Commentary on the 2004 ISMS Practice Prize Winner: A Business School Should Combine Academic Research and Its Application to the Real World — Marketing Science 2005
- How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments — Journal of Marketing Research 1995
- Modeling Consumers’ Choices of Multiple Items — Journal of Marketing Research 1995
- An Implemented System for Improving Promotion Productivity Using Store Scanner Data — Marketing Science 1993
- Comparing Dynamic Consumer Choice in Real and Computer-simulated Environments — Journal of Consumer Research 1992
- A Cross-Category Analysis of Category Structure and Promotional Activity for Grocery Products — Journal of Marketing 1990
- A Practical Bayesian Approach to Selection of Optimal Market Testing Strategies — Journal of Marketing Research 1988
- Resource Allocation Behavior in Conventional Channels — Journal of Marketing Research 1987
- Promoter: An Automated Promotion Evaluation System — Marketing Science 1987
- A Marketing Decision Support System for Retailers — Marketing Science 1982
- Commentary on “Judgment Based Marketing Decision Models” — Journal of Marketing 1981
- A Model and Measurement Methodology for Predicting Individual Consumer Choice — Journal of Marketing Research 1981
- A User-Oriented Model for Sales Force Size, Product, and Market Allocation Decisions — Journal of Marketing 1980
- Applied Dynamic Pricing and Production Models with Specific Application to Broadcast Spot Pricing — Journal of Marketing Research 1980
- Assigning Salesmen to Accounts to Maximize Profit — Journal of Marketing Research 1976
- Note—A Note on Modeling the Relationship of Diminishing Returns to Media Overlap for the Media Planning Problem — Management Science 1975
- Sales Territory Alignment to Maximize Profit — Journal of Marketing Research 1975
- Book Review: A New Media Model, with Critique of the Old: Advertising Planning: Mathematical Models in Advertising Media Planning — Journal of Marketing Research 1975
- Considering Competition in Media Planning — Management Science 1971
- Empirical Studies on Individual Response to Exposure Patterns — Journal of Marketing Research 1971
- Computational Limitations of Dynamic Programming for Warehouse Location — Journal of Marketing Research 1970
- A Media Planning Calculus — Operations Research 1969