Li Zuo

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0007-9320-4676

School of Economics and Management, Beijing Jiaotong University, Beijing, China

Publications

• Product personalization and brand retailer performance: The critical role of brand retailer-upstream supplier control — Journal of Operations Management 2024 (name-matched, not ORCID-linked)
• Mobile searching versus online searching: differential effects of paid search keywords on direct and indirect sales — Journal of the Academy of Marketing Science 2019
• Organizational learning and technological innovation: the distinct dimensions of novelty and meaningfulness that impact firm performance — Journal of the Academy of Marketing Science 2019