Hairong Li

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6098-1689

Department of Advertising and Public Relations, College of Communication Arts and Sciences, Michigan State University, 404 Wilson Road, Room 309, East Lansing, MI, 48824, USA

Publications

• Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience — Journal of the Academy of Marketing Science 2022
• Exploring relationship satisfaction between global professional service firms and local clients in emerging markets — Journal of International Business Studies 2010
• From the Editors — Academy of Management Journal 2005
• The Role of Virtual Experience in Consumer Learning — Journal of Consumer Psychology 2003