Liangyan Wang

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8947-8945

Antai College of Economics and Management, Shanghai Jiao Tong University, Shanghai, China

Publications

• Navigating Moral Harm Brand Crises: A Conceptual Framework for Understanding Consumer Response — Journal of Business Ethics 2025
• The performance effects of creative imitation on original products: Evidence from lab and field experiments — Strategic Management Journal 2023
• When the “Charm of Three” Fades: Mental Imagery Moderates the Impact of the Number of Ad Claims on Persuasion — Journal of Consumer Psychology 2022
• Magnitude, Time, and Risk Differ Similarly between Joint and Single Evaluations — Journal of Consumer Research 2013
• Effects of Indirectly and Directly Competing Reference Group Messages and Persuasion Knowledge: Implications for Educational Placements — Journal of Marketing Research 2010
• Idleness Aversion and the Need for Justifiable Busyness — Psychological Science 2010