Lingrui Zhou

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2539-2234

Faculty of Business and Economics, The University of Hong Kong, Hong Kong SAR, China

Publications

• Bunch of jerks: How brands can benefit by reappropriating insults — Journal of Consumer Psychology 2025
• Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves — Journal of Marketing Research 2024
• Aha over Haha: Brands benefit more from being clever than from being funny — Journal of Consumer Psychology 2023
• Better to Decide Together: Shared Consumer Decision Making, Perceived Power, and Relationship Satisfaction — Journal of Consumer Psychology 2022
• Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices — Journal of Marketing 2022