Linyun W Yang

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-3961-8698

Darla Moore School of Business, University of South Carolina, Columbia, South Carolina, USA

Publications

• When anthropomorphized brands push their gender boundaries — Journal of Consumer Psychology 2025
• No Small Matter: How Company Size Affects Consumer Expectations and Evaluations — Journal of Consumer Research 2019
• Beauty, Effort, and Misrepresentation: How Beauty Work Affects Judgments of Moral Character and Consumer Preferences — Journal of Consumer Research 2018
• Distinctively Different: Exposure to Multiple Brands in Low-Elaboration Settings — Journal of Consumer Research 2014