Lisa Scheer

17 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2991-846X

Publications

• The opportunities and costs of highly involved organizational buyers — Journal of the Academy of Marketing Science 2023
• Boundary spanner corruption: a potential dark side of multi-level trust in marketing relationships — Journal of the Academy of Marketing Science 2022
• Salesperson Dual Agency in Price Negotiations — Journal of Marketing 2021
• Commentary: Governing Technology-Enabled Omnichannel Transactions — Journal of Marketing 2021
• Effects of channel members’ customer-centric structures on supplier performance — Journal of the Academy of Marketing Science 2019
• Multichannel Strategies for Managing the Profitability of Business-to-Business Customers — Journal of Marketing Research 2019
• When it pays to have a friend on the inside: contingent effects of buyer advocacy on B2B suppliers — Journal of the Academy of Marketing Science 2019
• Dependence and interdependence in marketing relationships: meta-analytic insights — Journal of the Academy of Marketing Science 2015
• The effects of supplier capabilities on industrial customers’ loyalty: the role of dependence — Journal of the Academy of Marketing Science 2010
• Achieving relationship marketing effectiveness in business-to-business exchanges — Journal of the Academy of Marketing Science 2008
• Trust at Different Organizational Levels — Journal of Marketing 2008
• Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty — Journal of Marketing Research 2007
• Reactions to Perceived Inequity in U.S. and Dutch Interorganizational Relationships — Academy of Management Journal 2003
• Interdependence, Punitive Capability, and the Reciprocation of Punitive Actions in Channel Relationships — Journal of Marketing Research 1998
• The Effects of Perceived Interdependence on Dealer Attitudes — Journal of Marketing Research 1995
• The Effects of Supplier Fairness on Vulnerable Resellers — Journal of Marketing Research 1995
• The Effect of Influence Type and Performance Outcomes on Attitude toward the Influencer — Journal of Marketing Research 1992