Liyin Jin

11 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6755-9640

School of Management, Fudan University, Shanghai, China

Publications

• Feedback-induced action–outcome associations increase consumer impatience — Journal of Consumer Psychology 2024
• Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal — Journal of Marketing 2023
• The Impact of Online Platforms’ Revenue Model on Consumers’ Ethical Inferences — Journal of Business Ethics 2022
• The divergent impact of reward magnitude on goal eagerness and effort investment — Organizational Behavior and Human Decision Processes 2021
• How Power States Influence the Persuasiveness of Top-Dog versus Underdog Appeals — Journal of Consumer Psychology 2019
• How the frequency and amount of corporate donations affect consumer perception and behavioral responses — Journal of the Academy of Marketing Science 2018
• Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference — Journal of Consumer Research 2017
• Step by step: Sub-goals as a source of motivation — Organizational Behavior and Human Decision Processes 2017
• Climbing the Wrong Ladder: The Mismatch between Consumers' Preference for Subgoal Sequences and Actual Goal Performance — Journal of Marketing Research 2015
• How Power States Influence Consumers' Perceptions of Price Unfairness — Journal of Consumer Research 2014
• The Unexpected Positive Impact of Fixed Structures on Goal Completion — Journal of Consumer Research 2013