Xianghua Lu

16 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6583-0302

Fudan University

Publications

• Raise the Expectation Bar and Lower the Tolerance? Effects of Being Listed in a Restaurant Guide on Customers’ Online Rating Behavior — Production and Operations Management 2026
• Being Emotionally Supportive: Exploring the Value of Emotional Appeals Retargeting in Recovering Consumers of Financial Services — Production and Operations Management 2024
• The Effects of Featuring Product Sampling Reviews on E-Tailer Websites — Journal of the Association for Information Systems 2024 (name-matched, not ORCID-linked)
• Mutual Disclosures and Content Intimacy in User Engagement: Evidence from an Online Chat Group — Management Information Systems Quarterly 2024
• Can Social Notifications Help to Mitigate Payment Delinquency in Online Peer-to-Peer Lending? — Production and Operations Management 2021
• The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire? — Journal of Marketing 2021
• Prosocial Compliance in P2P Lending: A Natural Field Experiment — Management Science 2020
• One Size Fits All? The Differential Impact of Online Reviews and Coupons — Production and Operations Management 2020
• When and How to Leverage E-commerce Cart Targeting: The Relative and Moderated Effects of Scarcity and Price Incentives with a Two-Stage Field Experiment and Causal Forest Optimization — Information Systems Research 2019
• Leveraging User-Generated Content for Product Promotion: The Effects of Firm-Highlighted Reviews — Information Systems Research 2019
• Do Consumers Always Spend more when Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level — Journal of Marketing 2018
• The Role of IS Capabilities in the Development of Multi-Sided Platforms: The Digital Ecosystem Strategy of Alibaba.com — Journal of the Association for Information Systems 2015 (name-matched, not ORCID-linked)
• The Economic Value of Online Reviews — Marketing Science 2015
• Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales — Journal of Management Information Systems 2014
• Modeling Competition and Its Impact on Paid-Search Advertising — Marketing Science 2014
• Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews — Information Systems Research 2013