Luc Wathieu

12 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-0691-7461

Georgetown University

Publications

• Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference — Journal of Consumer Research 2023
• Go Green! Should Environmental Messages be So Assertive? — Journal of Marketing 2012
• Enjoy! Hedonic Consumption and Compliance with Assertive Messages — Journal of Consumer Research 2012
• The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality — Journal of Marketing Research 2012
• Ambiguity Aversion and the Preference for Established Brands — Management Science 2009
• Research Note—Attention Arousal Through Price Partitioning — Marketing Science 2008
• Price as a Stimulus to Think: The Case for Willful Overpricing — Marketing Science 2007
• Superfluous Choices and the Persistence of Preference — Journal of Consumer Research 2007
• Consumer Habituation — Management Science 2004
• The Asymmetric Effect of Discount Retraction on Subsequent Choice — Journal of Consumer Research 2004
• Habits and the Anomalies in Intertemporal Choice — Management Science 1997
• Asymmetric Promotion Effects and Brand Positioning — Marketing Science 1996