Luca Cian

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8051-1366

University of Virginia Darden School of Business

Publications

• Grocery Shopping for America: Mitigation Strategies for Threats to National Identity — Journal of Marketing Research 2024
• Algorithmic Transference: People Overgeneralize Failures of AI in the Government — Journal of Marketing Research 2023
• Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect — Journal of Marketing 2022
• Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion — Journal of Marketing Research 2020
• Positioning Rationality and Emotion: Rationality Is Up and Emotion Is Down — Journal of Consumer Research 2015
• A Sign of Things to Come: Behavioral Change through Dynamic Iconography — Journal of Consumer Research 2015
• This Logo Moves Me: Dynamic Imagery from Static Images — Journal of Marketing Research 2014
• Show me the product, show me the model: Effect of picture type on attitudes toward advertising† — Journal of Consumer Psychology 2014