Luigi De Luca

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2492-3075

Cardiff University

Publications

• How and when do big data investments pay off? The role of marketing affordances and service innovation — Journal of the Academy of Marketing Science 2021
• Market information approaches, product innovativeness, and firm performance: An empirical study in the fashion industry — Research Policy 2010
• Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance — Journal of Marketing 2007