Lukas Maier

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7117-6762

Vienna University of Economics and Business

Publications

• The Open Design Effect — Journal of Marketing Research 2026
• University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers — Journal of Marketing 2024
• The Legitimization Effect of Crowdfunding Success: A Consumer Perspective — Entrepreneurship Theory and Practice 2023