Cheng Luo

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9915-6520

College of Management and Economics, Tianjin University, Tianjin 300072, China

Publications

• Choosing to Discover the Unknown: The Effects of Choice on User Attention to Online Video Advertising — Management Science 2024
• Reach Out and Touch: Eliciting the Sense of Touch Through Gesture-Based Interaction — Journal of the Association for Information Systems 2021 (name-matched, not ORCID-linked)