M. Berk Ataman

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7684-9762

Rotterdam School of Management, Erasmus University

Publications

• The Long-Term Effect of Marketing Strategy on Brand Sales — Journal of Marketing Research 2010
• Building Brands — Marketing Science 2008
• Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding — Journal of Marketing Research 2007 (name-matched, not ORCID-linked)