M. Berk Talay

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-9199-0411

Manning School of Business, University of Massachusetts at Lowell, 246 Pulichino Tong Business Center, Lowell, MA, USA

Publications

• Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry — Journal of the Academy of Marketing Science 2024
• When do the stock market returns to new product preannouncements predict product performance? Empirical evidence from the U.S. automotive industry — Journal of the Academy of Marketing Science 2017
• Cultural variations in the use of marketing signals: a multilevel analysis of the motion picture industry — Journal of the Academy of Marketing Science 2013