Madhavan Parthasarathy

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8865-8840

Publications

• Customer switching behavior in online services: An exploratory study of the role of selected attitudinal, behavioral, and demographic factors — Journal of the Academy of Marketing Science 2001
• Understanding Post-Adoption Behavior in the Context of Online Services — Information Systems Research 1998