Maik Hammerschmidt

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1921-2532

Georg-August-Universität Göttingen

Publications

• Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior — Journal of the Academy of Marketing Science 2020
• Building and leveraging sports brands: evidence from 50 years of German professional soccer — Journal of the Academy of Marketing Science 2018
• Can doing good lead to doing poorly? Firm value implications of CSR in the face of CSI — Journal of the Academy of Marketing Science 2017
• Gratitude versus Entitlement: A Dual Process Model of the Profitability Implications of Customer Prioritization — Journal of Marketing 2014
• Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement When Shaping Frontline Employee Behavior? — Journal of Marketing 2012
• The service quality-satisfaction link revisited: exploring asymmetries and dynamics — Journal of the Academy of Marketing Science 2010