Manfred Krafft

11 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-9394-9519

University of Muenster

Publications

• Holistic Selling: An Emerging Paradigm in B2B Markets — Journal of Marketing 2025
• What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers — Journal of the Academy of Marketing Science 2024
• Correction to: What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers — Journal of the Academy of Marketing Science 2024
• Understanding the quality–quantity conundrum of customer referral programs: effects of contribution margin, extraversion, and opinion leadership — Journal of the Academy of Marketing Science 2018
• How to Separate the Wheat from the Chaff: Improved Variable Selection for New Customer Acquisition — Journal of Marketing 2017
• Editorial — The Annals of Statistics 2016
• Customer win-back: the role of attributions and perceptions in customers’ willingness to return — Journal of the Academy of Marketing Science 2016
• Customer relationship management and company performance—the mediating role of new product performance — Journal of the Academy of Marketing Science 2011
• The 2003 ISMS Practice Prize Winner: Optimizing Rhenania's Direct Marketing Business Through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment — Marketing Science 2004
• The Customer Relationship Management Process: Its Measurement and Impact on Performance — Journal of Marketing Research 2004
• An Empirical Investigation of the Antecedents of Sales Force Control Systems — Journal of Marketing 1999