Manish Kacker

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2221-4857

DeGroote School of Business, McMaster University, 1280 Main Street West, Hamilton, ON, L8S 4M4, Canada

Publications

• Franchising structure changes and shareholder value: Evidence from store buybacks and refranchising — Journal of the Academy of Marketing Science 2023
• Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation — Journal of Marketing Research 2008
• Informants in Organizational Marketing Research: Why Use Multiple Informants and how to Aggregate Responses — Journal of Marketing Research 2002