Manoj Thomas

18 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-3548-6309

Cornell University

Publications

• The Scale Orientation Effect: How the Spatial and Magnitude Orientations of Scales Shape Survey Responses — Journal of Consumer Research 2026
• Overestimating Stars, Underestimating Numbers: The Hidden Impact of Rating Formats — Journal of Marketing Research 2025
• Moral foundations theory and consumer behavior — Journal of Consumer Psychology 2024
• Food Craving Increases Unhealthy Food Purchases: A Study of SNAP Households — Journal of Marketing Research 2024
• Experiential and Analytical Price Evaluations: How Experiential Product Description Affects Prices — Journal of Consumer Research 2022
• The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish? — Journal of Marketing Research 2020
• Slider Scale or Text Box: How Response Format Shapes Responses — Journal of Consumer Research 2019
• When Bigger Is Better (and When It Is Not): Implicit Bias in Numeric Judgments — Journal of Consumer Research 2017
• When Remembering Disrupts Knowing: Blocking Implicit Price Memory — Journal of Marketing Research 2016
• Personal Relevance and Mental Simulation Amplify the Duration Framing Effect — Journal of Marketing Research 2013
• Psychological Distance and Subjective Experience: How Distancing Reduces the Feeling of Difficulty — Journal of Consumer Research 2012
• When Does Feeling of Fluency Matter? — Psychological Science 2011
• How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices — Journal of Consumer Research 2011
• The Price Precision Effect: Evidence from Laboratory and Market Data — Marketing Science 2010
• The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences — Journal of Marketing Research 2009
• Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates — Journal of Consumer Research 2008
• When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence — Journal of Marketing Research 2007
• Penny Wise and Pound Foolish: The Left-Digit Effect in Price Cognition — Journal of Consumer Research 2005