Marc Fischer

11 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-9012-2292

University of Cologne

Publications

• Cementing JM’s Impact on the Marketing Ecosystem: Empirical Execution — Journal of Marketing 2026
• Cementing JM's Impact on the Marketing Ecosystem: Advancing Big Ideas — Journal of Marketing 2026
• Accessing the Untapped Brand Leverage Potential: A Strategic Framework from a Capital Market View — Management Science 2025
• When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries — Journal of Marketing 2020
• Practice Prize Paper–Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz — Marketing Science 2019
• Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis — Journal of Marketing Research 2016
• Brand Performance Volatility from Marketing Spending — Management Science 2016
• Skimming or Penetration? Strategic Dynamic Pricing for New Products — Marketing Science 2015
• Practice Prize Winner—Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities — Marketing Science 2011
• Patient-or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs? — Journal of Marketing Research 2010
• How Important Are Brands? A Cross-Category, Cross-Country Study — Journal of Marketing Research 2010